Magazines are produced for many different purposes, for example: Profit, Charity, Information and BBC (no advertisements). In Media there is a Structual Triangle, which outlines the basics in how to create a successful magazine- Target Audience, Advertising and Price/ Circulation.
In my specific research on a recent'Marie Claire' magazine, I concluded these results- In total Marie Claire has 609 pages, 199 of these are advertisments and 410 are part of the actual magazine. This means the percentage of Adverts therefore is 33%. For a company, the purchase of a one-page advertisement in Marie Claire would cost £17,807(per page). In this issue of Marie Claire the 199 pages of advertisements would result in their (Ad) revenue to be £3,543,593 (profit). Finally the total revenue for the company, that includes sale revenue, would total at £4,220,712.50. In my research I furthered the calculations to a estimate of how much Marie Claire would make in an annual year- £50,648,550.
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