Imaginery Entity

Life-Style Questionnaire

1.      Are you male or female?

-Male

2.      How old are you?

-15 (15-18)

3.      What type(s) of music do you like?

-R&B, Grime, HipHop

4.      Do you live in a city in the UK?

-Yes (London, Manchester, and Newcastle etc.)

5.      What shops/ brands clothing do you wear?

-JD Sport, Topshop, Footlocker, Urban Outfitters, Adidas Originals

6.      Do you attend any out-of-school clubs?

-Yes

7.      Do you have a part-time job?

-Yes, I like making money for myself.

8.      How often do you go out with your mates?

-Most weekends

9.      Are you interested in current famous musicians & their lifestyle?

-Yes, I read gossips magazines about all my favourite celebrities.

10.   List your hobbies & interests:

-Music, Dance, Shopping, Going out.

11.  Do you smoke?

-No

12.  What films do you enjoy?

-Kidulthood, Adulthood, Get money or die trying, Football factory, Green Street.

These questions represent the imaginery entity which I am aiming my magazine at. The youth of cities around the UK, who enjoy R&B and Grime music, will be greatly attracted to the cover, contents and double page spread of Urban magazine.

Social Stratification: The A B C1 C2 D E social scale derives from the Registrar General’s Scale of Social Class.

The entity of Urban Magazine would situated between RWD and Q magazine- £2.00, this would mean the stratification would be around the C area.

Semiotic Research

Linguistic: Comprising aspects such as vocabulary, generic structure and the grammer of oral and written language. This is relevant as it reflects the mode address magazine's use when communicating with their audience. For example Urban Magazine uses modern, young generation language to engage the suitable audience- ''Rumours are flying around that you've been in some serious talks with the US record label Young Money.''

Visual: Comprising aspects such as colour, vectors and viewpoint in still and moving images. This is addressing the colour and images used to entice a potential customer. A front cover which draws in a audience has done it's job effectively as all magazine's when on a shelf need to essentially sell themselves, particularly when new into the market. The colour contrast on black, orange and white for Urban magazine are effective, shown in the results of feedback.

Audio: Comprising aspects such as volume, pitch and rhythm if music and sound effects. This is not directly relevant in the production of magazines, however the awareness of music is significant for synergy and cross media ownership, as magazine's feature music and play a huge role in promoting it.

Gestural: Comprising aspects such as movement, speed and stillness in facial expressions and body language. For example in main images featured in a magazine, have particular facial expressions and body language to reflect the style and target audience for the magazine.

Spatial: Comprising aspects such as proximity, direction, position of layout and organisation of objects in space.

Semiotics- The study of signs
A sign is anything that conveys meaning.
A sign has two parts-Signifier: The sign itself. (Images, symbols...)
                                       Signified: The meaning taken from the sign.

Denotation: The obvious meaning of a sign.
Connotation: The deeper/ hidden meaning of a sign.

Intertextuality: The relationship between texts, magazines can link to music and book reviews.

Polysemic: All signs have many/ more than one meaning. Meanings of signs can be influenced by age, gender and ethnicity.

Didactic: Denotative meanings that are less open to interpretation.
Syntagmatic: Meanings of signs that work together, for example a caption under a photograph, signifying a meaning together. 

Anchorage: Anchor the meaning of a text by using a supporting sign. 

Types of sign

Iconic: The signifier is connected to the signified through the principle of resemblance. These are important for images, as they symbolise what they resemble.

Indexical: The signifier makes the audience think of the signified because the two are used to connect to the real world.

Symbolic: The signifier is linked to the signified only by the human definition of words and meanings. In different countries, different words represent other things, for example the word 'Dog' has many other ways of saying it, with the same meaning, and doesn't change the overall concept of a dog.

Similar genre of magazine's- Front Cover, DPS & Contents page

These modern magazines are both examples of a similar genre of which my Urban Magazine will refelct. Both have a very similar target audience, however slight differences with price- Q costs around £2.00 per issue, whereas RWD is a free magazine, distributed to youth based stores such as JD sports. I hope to base these magazine's around the ideas for Urban Magazine.

 These examples of double page spreads show a relevent similarity to the spread that I planned and designed. The font both reflect a R&B styled tone shown by the text and the mode of address. The main image is the focus of the article, however this is a difference between magazine's as I wish to move from making the images the focus to the design and text as the image on the front cover is the main focus for the audience. The top Dizzee Rascal article has very bright and viberant colours with a bold image, making the combonation very effective.

Q, Vibe, RWD and NME are the most similar of style to my Urban Magazine, therefore the example issues taken from each of these, are extremley useful for research for my magazine. These examples of contents page are full of relevant images and text, which include plugs and pulls in order to sell their magazine. There are many competitions available, exclusive information and interviews. These are simple techniques that are very effective.

Urban Magazine Contents Page